Target Client

Target Clients


The approach followed by SSMC makes it a little different from other institutions delivering the microfinance services.

Clients First:

For SSMC, it is the clients who matter the most, whether it is the case of disbursement or providing services to them. The clients’ views are given due respect and things are made crystal clear to them before commencement of any activity. The rules and regulations of the company vis-à-vis a break up of charges to the clients are mentioned on the loan passbooks. Contact details of senior staff including the MD, are mentioned at the branch as well as the loan card, so that they can contact the concern.

Services at Doorstep:

SSMC has ensured timely and affordable microfinance services to its clients at their doorstep and at the place of their meeting. It has also ensured regular interaction of the client with the branch.

Gender Focus:

SSMC focuses only on women for its services, because it believes that women in India are the most under-privileged and they have a concern for their families.

Collateral Free Loans:

SSMC does not take any physical or financial collateral from its women clients. Instead it uses social collateral and peer pressure through groups of the clients as a mechanism to ensure timely meeting and disciplined repayments.

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